The Story Behind Logos

If you have ever been shopping or in the car and seen a stores signs and logos, you know there are some pretty creative ones.
 
Adidas
The Adidas logo was originally three stripes, which were then turned on their side for the shape of a mountain peak. They now represent the mountains you have to climb to achieve your goals.
 
Amazon
Most people know the logo as a smile in the shape of arrow.The arrow points from the letter “A” at the beginning of “Amazon” to the letter “Z” in the middle. This is supposed to symbolize to the consumers that Amazon sells “everything from A to Z.”
 
Picasa
Picasa is Googleś image editor. The logo looks like a camera shutter, with the center forming a house. This is because Picasa is supposed to be a ‘home’ for all of your photos, and in Spanish casa means means house or home.
 
Tostitos
In the Tostitos chip/salsa brand,the ‘t­i­to’ in Tostitos is actually two people eating chips and salsa at a table, portraying that the snack is a fun socializing snack.
 
Gillette
In the Gillette logo, the perfect cut out in the ´G´ and the ´i´ is supposed to symbolize the precise shaving that the company does and itś supposed to look like its been shaved.
 
Apple
The Apple logo comes from the apple that Eve bit into from the story of Adam and Eve, and to represent the fruits from the Tree of Knowledge.
 
Cisco
Cisco is a huge Internet network and is named after its sole location in San Francisco. The blue stripes above the logo represent an electromagnet, and the Golden Gate Bridge.
 
Baskin Robbins
Baskin Robbins has 31 flavors, and a 31 is hidden in the logo. The logo is supposed to represent fun and energy, like how you feel while and after eating their ice cream.

FedEx
In the FedEx logo there is an arrow hidden in the space between the ‘E’ and ‘x’. The arrow is supposed to represent moving forward with speed and precision, like FedEx does.
 
Toblerone
In the Toblerone logo, there is a mountain, which is supposed to be the Matterhorn Mountain in Switzerland. Hidden in the mountain is a bear, which is where the chocolate is made in; the ‘City of Bears’, which is Berne, Switzerland. The word Berne is also hidden in the word Toblerone.

Story by Margaret Derry