What is a subliminal message? A subliminal message is a technique used in advertising that are meant to influence people without being aware of it. Some include flashing lights, hidden messages, subtle cues, and more. A common technique is a brief flash of words, brief meaning less than half a second. Many companies attempted this but just failed, while other companies were very clever. Psychologists say that these messages can have a small influence but it does not greatly affect consumers. They believe it is best to nudge a consumer towards where they were headed in the first place.
Subliminal advertising done right can be subtle until you’re told. Once you see it, it’s impossible to forget. One example would be Coca-Cola vs. Pepsi, the ad is clearly pointing out Coca-Cola to be a “hero” also meaning to be superior. Another example would be the Tostitos logo. The “t-o-s” is meant to look like two people enjoying some chips and salsa. Some more are the Amazon logo, the FedEx logo, and some Disney production logos. The Amazon logo is an arrow that points from A-Z symbolizing that they sell everything from A-Z. The FedEx logo also has an arrow but it is inside the E-X and is meant to represent that they deliver. A clear Disney movie is Pirates of the Caribbean, if you look closely the skull with crossed bones kind of looks like mickey mouse with a twist.
A few more examples are Toyota, NBC, Baskin Robbins, and the HFAC Initiative. The Toyota logo hides each letter of the word Toyota within it. NBC is a rainbow like logo but if you look closer it outlines a peacock. The indent in the purple part if the beak ad from there it becomes obvious. The Baskin Robbins logo is made up of two colors, pink and blue. Half of the letters BR are in pink and shout out the number 31 which was meant to represent that there are so many flavors to choose from. Finally the Hope for African Children Initiative which you might not be familiar with, the organization is meant to make the problems that children have in Africa known. The logo is clearly a picture of Africa, but look closer and you can see two faces from side view.
Story by Ariella Valdiviezo