The genre of K-Pop has made its way to America and is continuing to thrive. K-Pop is an abbreviation of Korean Pop, a music genre that consists of electronic, hip hop, pop, rock, and R&B influences that originates in South Korea. Currently a certain boy group has been dominating the K-Pop industry; they are known by their Korean name ‘Bangtan Sonyeondan’ but more commonly the abbreviation, BTS. The group has many other names including: Bangtan Boys, Bulletproof Boy Scouts, and most recently Beyond the Scene. The group debuted in June of 2013 with the song “No More Dream”, and have released several albums since then. Their most recent project is their upcoming album; ‘Love Yourself: Her’.
The upcoming album is due to be released at 5:00 AM EST on September 18th. The members (Kim Namjoon, Kim Seokjin, Min Yoongi, Jung Hoseok, Kim Taehyung, Park Jimin, and Jeon Jeongguk) have released many pieces related to the album to get the fans excited. So far they have released three highlight reels with posters to go along, four sets of concept photos, the official track list and two music video teasers for a song titled “DNA”. On September 4th a comeback trailer was released on the groups’ official YouTube channel. The trailer included a brand new song titled “Serendipity”, sung by member Park Jimin. The attempts to excite fans for the release seem to have worked wonders. Expectations are high as the album is the best selling K-Pop album of all time on the Billboard 200 list. The album has already sold upward of 1,000,000 copies solely on pre orders.
The first thing that was released relating to this album was the series of highlight reels that all went together to create one cohesive story. The highlight reels gave viewers the first look at the concept of the album and the overall vibe that it would have. After seeing the videos, many people theorized that the concept was about a girl specifically. A few days later the group clarified the actual theme of falling in love and being able to love yourself in the process hence the name of the album. However this album also touches on many other themes such as loss and death and the uglier side to love.
This thematic four part series is actually a continuation of their earlier concepts. The group has been releasing videos that are similarly themed to “Love Yourself” since 2015 with the release of the song “I Need U” which kicked off “The Most Beautiful Moment In Life” series. The final piece of information that many fans, also know as ARMY, are talking about, is the fact that the group is collaborating with American stars, “The Chainsmokers”, for a song on this album. It has been confirmed that Andrew Taggart of The Chainsmokers is a co-writer of the song “Best Of Me” which is featured on the official track list.
The album will no doubt be revolutionary for the success of the group and it seems inevitable that the group will receive more awards and break more records than ever before.
Story by Krislynn Hawkins
Information Sources: http://www.billboard.com/articles/columns/k-town/7933862/bts-love-yourself-series-details